Konica Minolta and Pioneer form strategic alliance
Konica Minolta and Pioneer Corporation have entered into an agreement to establish a joint venture for Organic Light Emitting Diode (OLED) lighting business to accelerate launching business for OLED lighting through integration of their strengths.
OLED has also been more and more in demand for new applications that have never existed before, such as advertisement lighting which integrates lighting with paper or package and beauty lighting utilising high-level colour rendering properties of OLED.
Responding to the market requirements, this strategic alliance will combine Konica Minolta’s roll-to-roll method flexible panel manufacturing equipment and production technology and Pioneer’s achievement in OLED panel mass production and market rollout and its car electronics OEM business know-how. In entering into the agreement today, the companies expect that the joint venture will be able to provide lighting with new values for customers.
The new company to be established will integrate business and product planning, product development, production technology development and marketing functions of both companies’ OLED lighting business to drive its initiatives.
The new company’s business will be centred on the new field of automotive lighting, in addition to the lighting for indicators and for advertisement Konica Minolta promoted and special lighting applications for beauty market and for medical market Pioneer promoted. By building up a firm position in the flexible OLED lighting, the jointly invested company will aim to achieve revenue of 25 billion yen on mid- to long-term basis.
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